Based on Blue Flame experience and industry research, an expert at retail is the most effective way to impact consumer purchasing behavior. Consumers rely on this source more than mass media, family or friends. Experiential marketing events at the point of retail are seen by consumers as the medium most likely to result in a purchase, and are proven to increase receptiveness to other marketing efforts from the brand. Blue Flame has a number of tried and true retail activations, from mall kiosks which support multiple stores, to brand experts deployed to a series of stores in one area. These efforts have increased consumer awareness, retail associate knowledge and have provided try-on to sale results of over 80%.
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