the dallas stars

star search - mobile marketing tour - #lonestarsstate

For the Dallas Stars hockey team, Blue Flame developed an off season social media campaign that promoted the brand while engaging with fans. The campaign was driven 100% through social media. As the 6' tall star traveled through cities in Texas, the location would be announced via Twitter. Fans who found the star would tweet their photo with #lonestarsstate for a chance to win tickets and merchandise


  • 3,600 miles traveled
  • 2,000+ images uploaded to social media
  • Top trending hashtag - #lonestarsstate
  • 360,000 over the road impressions